Work — Woo Jin Cho
Selected work highlighting product leadership: understanding systems, aligning stakeholders, simplifying experiences, and driving measurable outcomes.
- Classifier — McKinsey & Company: Revolutionizing banking intelligence through GenAI taxonomy mapping—architecting a custom classifier that turned weeks of manual data mapping into days while freeing analysts for strategic client work.
- Evaluation.Exp. — McKinsey & Company: Managed the performance evaluation tool for all employees, fostering a culture of strong feedback and leading the team that supports growth and improvement across the firm.
- SmartX — McKinsey & Company: Conceptualized CRM-like tools to enhance relationship-building for Partners—designing an ecosystem to help Partners establish and maintain client relationships through continuous user feedback.
- One.Stop.Shop — McKinsey & Company: Designed a portal to centralize administrative tasks—aggregating applications and systems into one location to streamline processes, reduce effort, and complete important tasks in fewer clicks.
- My.Account — TELUS: Designed and conceptualized a user-friendly mobile app for managing telecommunication accounts—refined through research and testing, earning 2+ million downloads and a Best Mobile Experience award in 2014.
- Van.Olympics — VANOC · Contract: Contributed as user research consultant on the official app for the 2010 Vancouver Olympics—improving navigation, usability, and engagement for a worldwide audience.